AI Insights · Timothy · October 2025
Top Beauty Retail Apps on iOS in Kenya Q3 2025
Explore the performance of leading beauty retail apps on iOS in Kenya during Q3 2025, highlighting download and active user trends.
In the third quarter of 2025, several beauty retail applications on the iOS platform showcased varying performance trends in Kenya. According to data from Sensor Tower, Nykaa – Makeup/Beauty Shopping saw a fluctuation in weekly downloads, peaking at 26 in mid-July before declining to 3 by the end of September. Active users slightly increased from 129 to 151 in July but stabilized around 141 towards the end of the quarter.
The app ريف | REEF experienced a modest rise in downloads, with numbers reaching 23 in early September. Despite starting from zero downloads at the beginning of the quarter, the app maintained a steady increase.
IBRAQ Perfumes showed sporadic download activity, with a notable spike to 32 downloads at the end of August. Active user numbers mirrored this trend, increasing from 1 to 11 by late September.
StyleKorean maintained a consistent level of active users, peaking at 99 in early September before dropping to 48 by the end of the month. Download figures remained low throughout the quarter.
Finally, Korean Skincare EU exhibited low download activity, with occasional peaks such as 11 downloads in late September.
For more detailed insights and data on these applications, visit Sensor Tower.
